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Success can be measured in many different ways when starting your own business. By completing the courses in the four modules here, and by shaping your own business plan using the template in module 5, you will be in a solid position to share your vision, goals, and method of operation to begin implementing your plan, with the right mix of customers and backers. Large or small, operating solo, in a partnership, or incorporated--the idea of being your own boss starts with a business plan to be successful.

Module Screenshots

    Module 1 Icon Getting Started

    Four chapters lead you into discovering the type of entrepreneur you will be as well as other key considerations, from understanding your market to ten steps for starting your business.

    1. Introduction to Entrepreneurship
    2. Business Types
    3. Ten Steps for Starting Your Business
    4. Understanding Your Market


  • Module 2 Icon Legal Considerations

    American business law protects you and clearly defines how your business will be organized so that you can manage risk, plan for taxes, and once successful, understand the value of succession planning. Seven modules include legal aspects of hiring practices, insurance necessities, and naming your business.

    1. Business Legal Structures
    2. Risk Management
    3. Tax Planning and Payment
    4. Succession Planning
    5. Business Insurance
    6. Labor Laws and Hiring
    7. Business Names and Licensing

  • Module 3 Icon Financial Considerations

    Three chapters delve into the management of your business’ finances. It starts with accurate record keeping, and ends with well-organized tax reporting practices.

    1. Financial Management
    2. Record Keeping
    3. Credit Reporting

  • Module 4 Icon Marketing Your Business

    A business cannot survive without a thorough understanding of its marketplace, competition, niche opportunities, and ways to communicate and connect with potential, new, or existing customers. Six chapters cover more than the basics, revealing the benefits of developing a marketing plan, integrating marketing practices into your operation, and offering examples of proven advertising and Internet marketing know-how.

    1. Promoting Your Business
    2. Integrating Marketing into Your Business
    3. Advertising: The Basics
    4. Online Promotion

  • Module 5 Icon Developing a Business Plan

    Here is where your vision for your business comes into view. This step-by-step process, based on the chapters you have studied, allows you to build your business plan in a logical, organized manner. Your plan becomes the tool you use to share with financial planners, lending institutions, potential customers, partners and employees, and family and friends.


  • Module Screenshots

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